01 — Small business
You run a business.
Modern digital systems for businesses that have outgrown an old website and a pile of manual steps.
- Websites
- Digital systems
- Lead capture
- Automation
Independent — San Antonio, Texas
I build better digital experiences for small businesses and Airbnb hosts.
Modern websites, simpler systems, and guest experiences that answer questions before anyone has to ask them.
- Websites
- Digital guest guides
- Lead capture
- Automation
Two kinds of work
Which one sounds like you?
02 — Short-term rental
You host on Airbnb.
Better listings. Better guest experiences. Better systems — so the same five questions stop arriving at eleven at night.
- Listing optimization
- Digital guest guides
- Guest systems
- Property websites
Most of my work starts here
Outdated.
Confusing.
Manual.
Simple.
Clear.
Digital.
Same business. Same people. Just far fewer places for things to go wrong.
What I actually do
Plain problems. Plain answers.
Every project I take on starts as a sentence somebody says out loud, usually with a sigh. These are the ones I hear most.
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Your website looks like it was built in 2014.
I redesign it.
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Guests keep asking the same five questions.
I build them a digital guide.
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Leads get lost between texts, emails, and memory.
I give them one place to land.
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Something simple takes five manual steps.
I cut it down to one.
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People can’t tell what you actually offer.
I make it obvious in ten seconds.
Case study
Casa Maria
A short-term rental with a real listing, real guests, and the usual problem: the property was better than the way it was being presented.
August 2026
$979.45
Airbnb earnings for the month.
September 2026
$1,705.86
Airbnb earnings for the month.
Month over month
+74%
August to September change.
Three months, side by side
I began helping more actively around August 2026.
What I worked on
A note on these numbers, because it matters: Airbnb earnings move for plenty of reasons — seasonality, demand, pricing, length of stay, and how many nights are even available in a given month. The figures above are what happened while I was helping with the listing, presentation, and guest experience. They are not a claim that I caused the change on my own. Results vary from property to property, and past performance does not guarantee future results.
Services
What you can hire me for.
Two categories, seven ways in. Prices are starting points, not quotes — the real number depends on how much there is to do.
For small businesses
- Website Refresh from $400
- Complete Business Website from $750
- Digital Systems & Automation custom
For Airbnb hosts
- Listing Audit from $99
- Listing Makeover from $300
- Digital Guest Experience from $500
- Complete Airbnb Upgrade from $850
Who you’d be working with
Just me.
I’m Juan. I came into this through banking and customer service, which means I spent years on the other side of the counter — watching where people got confused, and why it was usually the process, not them.
I’m not an agency and there’s no account manager. You talk to the person building the thing, which makes it much harder for anyone to hide behind vague updates. I’ll tell you what I can do, what I can’t, and what isn’t finished yet.
Start a project
Tell me what isn’t working.
A couple of sentences is enough to start. I’ll tell you honestly whether I’m the right person for it, what it would take, and roughly what it would cost — before either of us commits to anything.